ATOAI unveils ‘Seven Sigma’ model for zero-accident travel

With India climbing from 99th to 38th in global adventure tourism rankings, the Adventure Tour Operators Association of India (ATOAI) hosted a webinar on April 4, 2025, spotlighting the urgent need for safety, standardisation and sustainability in the sector. Experts called for stronger regulation, risk mitigation, and preparedness as India aims for a top 10 global ranking by 2034.